WEST CHESTER, PA
Hi, I'm Noah.Here's what you should know:
Where I am today.
When I joined, the company did no outbound sales or marketing at all. I built that entire function from nothing: the strategy, the team, the systems, and the content engine behind it.
- $7M+ in net new business converted over three years, the largest single win at $3.5M. Added $1.5M in revenue attributed to upselling/retargeting existing clients
- Part of the leadership team while the company grew from $18M to over $30M.
- Built an AI-assisted content production system that turned a month of production & team effort into a three-hour weekly review.
- Hired / trained the sales & marketing team, and rolled out our CRM, Marketing, & Analytics stack across the organization.
What I've built.
Projects that have sharpened my skills
ChesCo Buzz
A local media brand I built from nothing to 12,000+ subscribers in under a year. More than half open it every week, a 59% open rate, with 11% click-to-open, and 6,300 organic followers across social.
chescobuzz.comMammoth Lights
A local B2C service company I started from scratch, relying entirely on my marketing to acquire customers. From zero to number one in local and organic search in four months, and over six figures in revenue in six months.
mammothlights.comHow I think about sales and marketing
A strategy is only as good as the beliefs behind it, here are some of mine:
Pull before you push.
You earn attention by being genuinely useful. You build trust by being the guide on your customer's journey instead of the hero of your own. Then you convert that trust into proof that what you do actually works, and you do it again, until it compounds into something durable. You fail when you try to push a sale before you've earned the right to.
The audience tells you the truth. You just have to listen.
Whether it was growing the marketing/sales arm for a national firm or a ground-up B2C media play, I did not guess what people wanted. I dug through the data and saw what was already working. Then I did something people never want to do... I actually went to our end users and asked them what mattered most - what they found genuinely helpful. I doubled down on the answers that held weight. I kept an authentic voice the entire way, but I let the audience shape the arc as it grew. Most people broadcast and hope.
The growth of any good marketing and sales engine is in the cross-section of data and human connection. Identifying, listening, and then actually committing to what you find.
Get small before you get big.
When I take on a problem, I start narrow. What is the real goal. What problem are we actually trying to solve. What has been tried, and who was it tried on. You can't build a functional plan until you have broken the parts that comprise it down to the smallest honest parts.
Where I do my best work.
I do my best work when a few things are true.